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Working with Mike

Mike provides writing and marketing communications services on a project basis. His clients are business owners and marketing managers. Here is a list of some typical projects:

  • Web Sites + Landing Pages)
  • SEO/PPC copywriting
  • Ads
  • Brochures
  • Sales Letters
  • Manuals
  • Training
  • Presentations
  • Public Relations (Ghost written articles for placement)
  • Sell Sheets
  • Speeches
  • White Papers
  • Case Studies
  • Newsletters
  • Business Writing Seminars

Partial Client List: Citgroup Global Markets, Merrill Lynch, La Casa Day Spa, New York Law School, Prudential Securities, BlackRock Financial Management, United Medical Products, MasterCard, Esquire Radio, Phipps CDC, Coherent Communications Systems Corp, Unisys, Dime Savings Bank, Atlantic Bank, Waters Information Services, National Debt Referral Center, Fortune Consulting.

Recent URLs:

 All work is by fixed- price estimate. All projects are discussed in advance and clients are presented with a proposal and a price quotation.

Why does Mike have a web site that tells others how to do–for free--what he does for a living? Why would you hire Mike when he is willing to give away his trade secrets?

 Mike answers that question:

“I love to talk about writing and marketing and this gives me a way to do it. If somebody benefits, all the better. I own a set of carpenter’s tools and I enjoy doing little chores around the house. But when I have a serious project, I end up calling a professional. I think it’s the same with most skills.

 My URL is”www. wordsbymike.com” But I think that much of my value to clients comes from ability to share my marketing experience about the entire marketing process which includes: branding, advertising, positioning, collateral, public relations, sales promotion and lead generation. Marketing can be expensive and ill-planned marketing can be very expensive. My goal here is to use my experience to help those who need help.”

 If you have a project you would like to discuss, call Mike today at 718-624-0736 (8am-7pm, M-F, EST)

Or email

Michael.shapiro2@earthlink.net